For those who aren't familiar, Goyard is a French luggage maker that has been around since the late 1800's. The chevron patterned totes are made of lacquered cotton and linen, come in a rainbow of colors and cost you an arm and a leg. (At last check, around $900.)
My love affair with this bag was reinvigorated when I carried it as my travel bag to my weekend trip to Chicago. (Yes, I own one. Purchased during the height of my foolishness with money when I thought a tax return entitled me to a "treat.") And for the record, I've had it for almost 10 years, so I'd say the cost per use is in the pennies by now.
They are one of those bags that you would recognize if you saw it, but isn't so "logo-y" that it's obnoxious and carried by everyone in the world. I love it because it's roomy, very sturdy and adds a pop of color to my otherwise neutral attire. They actually make really great baby bags for those of us who aren't into the baby bag thing.
And really, if Gwynnie carries one (monogrammed, natch) then they should be obsessed over, right?