Umberto.

A loooooong time ago, I came across a magical hair product at Target that costs $9.99. 

Umberto Blow Dry Lotion.

I had read about this lotion somewhere, had just run out of something expensive that I was using so thought I would give it a whirl.  I've never looked back.  I rub a nickel-sized amount in to my wet hair, blow dry and head out the door.  It adds just the right amount of weight and product to my hair to hold it in place all day.  It also cuts down my drying time, which I love because I have zero patience for drying my hair.  (Perhaps why I don't wash it every day!) 

So, when I was at Target earlier this week picking up another bottle, I noticed something new:

Pretty sure this is Umberto's version of Moroccan Oil, which everyone seems to love (but do you want to pay $40 for it??)  Promising to add shine and tame frizz, I decided to add this to my regimen.  And oddly, it works!  This is really helping to tame the static frizz I am rocking these dry winter days. 

So now, I apply a cocktail of Blow Dry Lotion and Roman Oil Serum and voila!  Beautiful hair.

Next up...

Umberto Dry Shampoo. 

Then I REALLY won't have to wash my hair very often.   

Have you ever used the Umberto line?